ON-AIR PROMOTIONAL COPYWRITING & MINI-PROGRAM RESEARCH WRITING PORTFOLIO
AT ViuTV AS Research Assistant & Copywriter
I worked alongside with Creative Director and Associate Creative Director to develop high quality yet creative local on-air mini programs as Research Writer. I am also responsible for the role Copywriter - producing top quality on-air promos, ViuTV branding campaigns and promotional show reels. My job duties include providing creative ideas in the production process, from brainstorming to content development. Conducting program research and market analyses to keep abreast of the latest trend in television industry. Writing scripts and preparing VO for television programs. Coordinating with all concerned parties to effectively manage the shooting process, promo telecasting etc. In charge of every single detail for ViuTVSix promo – bilingual script writing.
ViuTV 原創電視劇製作特輯
- Thoroughly watched and understood the Drama - Hong Kong VS JP version
- Brainstorm a concept for the making-of program
- Conduct research and tailor-made specific questions for Actors in the interview
- 1 on 1 or 1 on 2 interviews with the cast
- Transcript-typing, final video script-writing and video flow for Producer to edit
- Thoroughly watched and understood the Drama - the Actors, the concept and the storyline
- Brainstorm a concept for the making-of program
- Conduct research and tailor-made specific questions for Actors in the interview
- 1 on 1 or 1 to 3 interviews with the cast
- Transcript-typing, final video script-writing and video flow for Producer to edit
ViuTV 特備節目
- Brainstorm program concept, conduct research on the topic, in-search for suitable cases, contact & further involved with each case’s stories
- Mock-up scriptwriting, and video-flow
- Arrange shooting schedules with interviewees, as well other crew members
- Transcribe-typing and script-writing in post-production stage
Only involved on the initial stage - application screening, telephone interviews with 60+ potential candidates, program background set--up
ViuTV Image
- Brainstorming concept - how to standout Sound Choice as a new Mascot for ViuTV
- script-writing and organised detailed video flow
COMING SOON
Animation
ViuTV 節目及劇集宣傳片
Each program consist of Launch Stage with a “Teaser” & “Trailer” promo video, then Daily, Weekly or Monthly update promo videos (except Dramas)
Promotional video samples on request / may display during interviews
ViuTV 週六好戲勢
Tailor-made promo videos for 週六好氣勢 on Saturdays.
Promotional video samples on request / may display during interviews
ViuTVsix 經典電影、劇集及節目宣傳片
Tailor-made promo videos for Theatre96 (Classic Movies series) on every Sunday. Monthly promo video for Documentary series, and occasionally promo videos for Drama
Promotional video samples on request / may display during interviews